In this market you are in the driver’s seat… within limits. Greed destroys!!

In the Washington metropolitan market, we have never seen such a market and we see no end in sight! Incredible commuting times, a new feeling about the D.C. Government, astronomical family income levels and a constantly growing job market in the white collar sector.

Sooo, WHAT TO DO?
Get up-to-date information on your property and keep it monitored or get a market analysis (which we do for free) and, if you decide to sell, go for it!! If you have Mario as your sales manager, you’ll get strong service using several or all of the following:

•Multiple listing in M.R.I.S.
•Web listing on MarioCamero.com
•Web listing on ColdwellBanker.com
•Open house(s)… of course
•Direct mail
•Print ads “City Paper”, or
•Print ads “The Post”, or
•Print ads “Locals”
•“Staging your property”

MAKE IT FEEL LIKE "HOME"
“Staging” is one of Mario’s special services when the property is vacant and in good condition (not a “shell” or badly maintained). Entry impact (good eye appeal) is important in that it softens the look of a vacant space. Mario likes to lease a few neat items like bright rugs, a few pieces of furniture, some wall art and some fake flowers and/or potted plants. These accoutrements will remain for one month or longer if the seller wishes to help. The first month is Mario’s cost.

GIVE 'EM THE DETAILS
Naturally, simple, well-designed handouts are always made available along with the required disclosures during open houses and while the property is listed and being shown by other agents. Also, if the property is in the upper brackets pricewise or is very photogenic, a virtual tour on the web will be put together to augment all advertising. For upper bracket properties a more elaborate brochure will be prepared.

Broker’s “open house” luncheons also can be employed when the situation is right. This can be a good way for cooperating agents in the particular market for your property to have a personal familiarization (and get a free meal, too!).

Open house ads are generally powerized by on-the-page display ads on the appropriate Sundays… or even if not “open” this can be done to increase the property’s exposure directly to the house hunters in the market that day.

Basically, “whatever it takes” is my motto for marketing your property. If any opportunity arises which can bolster the effort… it is taken.

NOTES: SOME CAUTIONS…
1) “Open houses” do not sell houses… agents do! So, carefully choose your agent for his/her resourcefulness, experience, work ethic and market knowledge.

2) “Comparables” can be deceiving… remember: location, location, location are the three most important elements of real estate.

3) Lender’s letters, such as “prequalification” and “preapproval,” don’t mean much unless they state that the buyer’s credit reports have been drawn and all other credit information has been considered. When the letter says it is a “commitment,” it means the buyers have actually been approved for a loan up to whatever limit the letter states and only an appraisal should be needed.

4) Don’t be greedy! Mario’s first broker used to say: “A pig gets rich and a hog gets slaughtered!” If you want a successful transaction, price it right!